The EDGE Boot Camp | Promotional Video

This promotional film for the Financial Management 101 EDGE Boot Camp captures the focus, ambition, and momentum of small business owners committed to scaling with clarity. Filmed at the East Fremantle Yacht Club, the visuals lean into the calm water, drifting sailboats, and open marina light.

The documentary style moves between quiet reflection and high energy learning, revealing the mindset, discipline, and courage it takes to scale a business with intention.

Industry: Business Growth & Financial Management
Location: East Fremantle Yacht Club, Western Australia

Objective: To craft a visually striking promotional film for the Financial Management 101 EDGE Boot Camp, showcasing the mindset, ambition, and growth potential of small business owners as they learn to scale with clarity

Visual Strategy, Camera & Lens Choice

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  • We utilized a range of DJI drones to capture sweeping aerial perspectives of Perth’s infrastructure, construction zones, and residential areas. These shots added verticality and context, reinforcing Annex’s connection to the city’s growth and movement.

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