Lauchy Williams | Promotional Video
A study in discipline, identity, and the quiet intensity of chasing a national dream. This short film follows Lauchy Williams, an Indigenous road racer from Western Australia preparing for the 2026 Australian Super Bike Championship, a journey defined by focus, resilience, and an unwavering connection to purpose.
Shot in a cinematic documentary style, the film moves between stillness and speed, sweat and silence, the internal world and the track itself. Every frame is crafted to honour the way Lachy works: intentional, grounded, and fully present. The visuals lean into contrast light and shadow, calm and adrenaline revealing the person behind the helmet as much as the athlete on the bike.
Industry: Motorsport
Location: Perth, Western Australia
Objective: To craft a visually striking portrait of Lachy Williams’ journey and mindset, positioning him for greater visibility and sponsorship as he steps toward the 2026 ASBK season.
Visual Strategy, Camera & Lens Choice
-
Item description
-
This wide-angle prime lens gave us the clarity and breadth needed to showcase scale and presence. It was instrumental in capturing grounded shots with cinematic depth and corporate polish — ideal for establishing identity and urban immersion.
-
Item description
-
Item description
-
Item description
-
We utilized a range of DJI drones to capture sweeping aerial perspectives of Perth’s infrastructure, construction zones, and residential areas. These shots added verticality and context, reinforcing Annex’s connection to the city’s growth and movement.